We are the future
Edição 13 set 2011
Recado das crianças. Se você trabalha com marketing, é melhor prestar atenção neste vídeo. Crianças e pré-adolescentes falam sobre o que eles querem para o futuro, como querem interagir com as marcas e como deverá ser o relacionamento entre empresa e consumidor. Pode parecer besteira ficar preocupado com a vontade dessa nova geração, mas acredite, não é. Dentro de dez anos, eles serão seus clientes e não precisa ser nenhum expert para saber que dez anos não é muita tempo quando o assunto é desenvolver novas tecnologias ou criar novos conceitos.
"We Are The Future" was originally created for an industry conference and as a promotional video to stimulate discussion within the marketing industry. It aimed to made projections on what the media landscape could be like in ten years based on what we are seeing now.
It has since reached a much wider audience and created a mixed reaction which has largely been negative.
In retrospect we would have approached this very differently and accept that we got it wrong on this occasion, particularly in getting young people to voice it. We apologise to anyone who did not like it.
We believe people have the right to debate the video and its contents so will be leaving it on YouTube to allow that and we welcome comments.
However any grossly obscene comments will not be tolerated and will be removed.
Fonte: PHDWW Posterous
PHD is a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. We always try to find a better way for our clients.
“We Are The Future” is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to “up their game”.
In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult.
Advertising Agency: PHD, USA Creative Director: Rupert Day. Art Director: Rupert Day Copywriter: Mark Holden Published: February 2011
Para ler as legendas, clique em CC (Close Caption) no vídeo
“We Are The Future” foi originalmente criado para discutir o futuro da indústria do marketing. Fonte: Usuário VihFreitas Youtube
Comentário de Filosomídia
Para assistir ao vídeo acima clique em PLAY. Para "comprar" essa ideia de dar "voz" às crianças consumidoras para "discutir o futuro da indústria do marketing", clique em PAY... Tsc... tsc... para esse "futuro"...